INTERVIEWS
August 23, 2018

Interview with PDC Project Members Vol.1 | Will the General Public Accept Lab-Grown Diamonds?

This time we interview Mr. Shigeyuki Ishida, the founder of Pure Diamond Co. Ltd. Mr. Ishida is heavily involved in the sales of lab-grown diamonds in this project. “Will lab-grown diamonds be whollisticaly embraced by consumers?" We asked various questions about the development and future of lab-grown diamonds, please have a look!

The second generation of elders in the Japanese Diamond Industry

Pure Diamond Info Coin Ishida
Pure Diamond Info Interviewer

Thank you for your time today. Please tell us a little bit about yourself.

Shigeyuki Ishida

I was born in 1962 into a family which owned a diamond business. For that reason, I embraced the reality that I would be working in the diamond industry for the rest of my life. 

After graduating from a Japanese University, I went to college in Israel and then worked for the largest Belgian diamond exchange in the world for about 4 and a half years. I can speak Hebrew so I would have possibly been the first Japanese to dive head first into the diamond culture itself, learning how to cut diamonds. 

Afterwhich I continued to be involved in the diamond industry, and in 2017 I was appointed as the Diamonds & Antwerp Ambassador from the Antwerp World Diamond Centre (AWDC) in Belgium.

Pure Diamond Info Interviewer

I see. So you’re entire life has revolved around diamonds. You mentioned your parents owned a diamond business, what generation would you be Mr. Ishida?

Shigeyuki Ishida

I would be the second-generation to inherit this family business. The history of diamonds are much longer in Belgium and in India as they approach the fourth generation. My parents generation imported diamonds into Japan which began in around the 1960’s.

Strictly speaking, I am the second-generation and currently one of the oldest people to manage importing diamonds into Japan. 

Pure Diamond Info Interviewer

It is surprising that Japan had only very recently imported diamonds. What achievement did your father of the previous generation accomplish? 

Shigeyuki Ishida

One of my father’s greatest accomplishments was giving a diamonds expert opinion. This was one of my biggest achievements as well, although it is now very common place, back in the day in this field it was very scarce. 

Pure Diamond Info Interviewer

It is amazing that you have spread your family’s expertise throughout Japan, your father was an incredible leader Mr. Ishida.

Shigeyuki Ishida
Pure Diamond Info Interviewer
Shigeyuki Ishida
Pure Diamond Info Interviewer
Shigeyuki Ishida

Benefits of Lab Grown Diamond

pure diamond coin info shigeyuki ishida
Pure Diamond Info Interviewer

What role do you play in the Pure Diamond Project Mr. Ishida?

Shigeyuki Ishida

Since I am an expert in diamonds, I play the role of selling the lab-grown diamonds. 

Pure Diamond Info Interviewer

Your main area is working with natural diamonds, what convinced you to start working with lab-grown diamonds as well?

Shigeyuki Ishida

I had never imagined I would be working with lab-grown diamonds in my lifetime. I saw the first lab-grown diamond three years ago and it changed my mind. Basically, to answer your question, there is no reason not to accept lab-grown diamonds. 

There are 3 main points that convinced me, the material itself is cleaner than naturally occurring diamonds, it is at a more reasonable price and it is certified as a ‘genuine’ diamond. 

Pure Diamond Info Interviewer

I have heard that lab-grown diamonds are very attractive. Are those three points that you’ve mentioned earlier the only reasons why you joined?

Shigeyuki Ishida

Of course! Originally the Producer of Pure Diamond Lab. Co. Ltd. Mr. Hideyuki Abe approached me and said “There are lab-grown diamonds being made in Japan, would you like to come see it?”, that was his proposal, and that is how I became involved.

Pure Diamond Info Interviewer

What did you think of Mr. Abe’s proposal?

Shigeyuki Ishida

I was initially skeptical about lab-grown diamonds, and wasn’t open to the idea that they could be used for jewellery, rather they’d probably be better off manufactured for Japanese industrial use. On my way to the laboratory I was trying to figure out how to break it nicely to Mr. Abe.

But from the very moment I set my eyes upon the lab-grown diamonds, I was so surprised that I couldn’t stop shaking, and I knew from that instance that this would change the jewellery industry and spread all over the world.

Pure Diamond Info Interviewer

If both you Mr. Ishida and your father recognise these lab-grown diamonds, I am sure they are very beautiful.

Shigeyuki Ishida
Pure Diamond Info Interviewer
Shigeyuki Ishida

The future of Lab-Grown Diamonds

Pure Diamond Coin Info Ishida
Pure Diamond Info Interviewer

As a professional in the diamond industry, what do you think about the future of lab-grown diamonds?

Shigeyuki Ishida

I think in the future the presence of lab-grown diamonds will be very strong. Although it is cultivated in a laboratory, it is a genuine certified diamond, and it is comparably more beautiful than natural diamonds so I believe it will have a strong future.

Pure Diamond Info Interviewer

You say that it is more beautiful that natural diamonds, can you please ellaborate in more detail?

Shigeyuki Ishida

Actually natural diamonds are roughly divided into two types, Type 1 and Type 2. 

Type 1 is a diamond which incorporates various impurities (mainly nitrogen) due to the process of being generated deep in the ground. There exists roughly around 2% of diamonds that do not contain any impurities at all.

This is what is said to be Type 2, which is also the same category as all cultivated lab-grown diamonds fall into. 

Pure Diamond Info Interviewer

It is amazing that even you Mr. Ishida is impressed by the purity of lab-grown diamonds. But do you think that consumers will accept non-natural diamonds?

Shigeyuki Ishida

Of course they will! The quality is definitely solid and the prices are very reasonable. This is an opportunity to change the way we wear jewellery, consumers will purchase things at the same price but yield bigger carats, the style of wearing jewellery will change.

Even people who had not previously purchased diamonds because they are deemed too expensive will now be able to.

Pure Diamond Info Interviewer

Do you think more expensive natural diamonds will disappear from the market eventually?

Shigeyuki Ishida

No, natural diamonds are here to stay. Lets take the the timepiece industry for example, automatic winding watches such as Rolex will not cease to exist because smartwatches are introduced into the market. I think a good comparison is that lab-grown diamonds are like the Apple Watch, they can coexist in the timepiece industry.

Pure Diamond Info Interviewer

That is good, it means that there will be more choices for customers. Please give your thoughts on this entire project. 

Shigeyuki Ishida

Overall, I think like I mentioned before, lab-grown diamonds are beautiful and also more affordable. I think shifting our focus on to the manufacturing and selling of lab-grown diamonds will allow people to enjoy diamonds more than ever!

Pure Diamond Info Interviewer

I can feel your spirit Mr. Ishida, your intention to deliver lab-grown diamonds worldwide has been thoroughly conveyed. 

Thank you for your time today.

Shigeyuki Ishida

You can support Lab Grown Diamonds with Pure Diamond Coin (PDC)

What did you think?

Mr. Ishida uses the wristwatch example and compares lab-grown diamonds as the Apple Watches of the diamond industry. Even though lab-grown diamonds will become popular in the future, high quality natural diamonds will still be on the market, offering consumers a wider array of options.

You can support the Pure Diamond Project by purchasing its Token Pure Diamond Coin (PDC). Because the valuation of the PDC is based on the number of existing lab-groun diamonds, the value of PDC will steadily and indefinitely increase.

Follow us here on Pure Diamond Info to stay up to date with all things Pure Diamond related.

Pure Diamond Info Interviewer
Shigeyuki Ishida
Pure Diamond Info Interviewer
Shigeyuki Ishida
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